I don’t typically work on products, but when art director at YArts described what she had in mind, I jumped at the chance to do something different and whimsical. Why not give a big utilitarian machine a hero treatment? So after shooting the big tank of a machine at Qwest Field in a field studio, with some compositing we turned it into an athlete. Since these machines are the ones that clean up ECO paint (first and only of its kind), I think they are heroes. Or at least their inventor is.
I definitely owe some inspiration to retoucher Janko Williams on this one.